Don't get distracted at a level crossing08 October 2012
We're hoping our new TV ad will make more people aware that they must treat their approach to rail footpath crossings as they would to a busy road, even in quiet rural areas.
- Still from our TV ad
Despite a quiet rural setting, paying attention to the warning signs can save your life.
See track, think train
While fatalities at level crossings are low, there have been more pedestrians than motorists killed at crossings in recent years. We are therefore focusing our campaign to connect with this audience - we know it’s easy to get distracted, or simply not realise the risk at a level crossing in a sleepy rural setting, but just as motorways cut through the countryside, so does the railway.
Watch the TV ad on YouTube .
Improving level crossing safety
We’re doing all we can to make the railway safer by upgrading crossings or even closing them where possible.
We have a £130m investment programme to improve level crossing safety. This includes:
- A closure programme which will see 750 crossings removed from the railway by April 2014 - more than 600 have already been closed
- Replacing footpath crossings with footbridges
- Installing warning lights as an additional safety measure at footpath crossings
- A new schools programme – Rail Life – teaching both primary and secondary school children about how to stay safe when crossing the railway
- Rolling out 10 more camera enforcement vans
- Investing in new technology including obstacle detection lasers
- Introducing new cost effective barriers to open crossings
- Employing more than 100 new dedicated level crossing managers
- Community safety managers who work closely with local groups, councils and schools to raise awareness
Read more about how to use level crossings safely and in particular footpath crossings.
Our dedicated youth initiative Rail Life was created in partnership with young people. It provides a range of resources for use in schools and youth clubs as well as lots of information on rail safety for teenagers (11-17 year olds).