Q12® employee engagement
We measure employee engagement through Q12®, an annual survey which Gallup independently has run every year since 2002. We invite all employees to take part in the anonymous survey either by post, phone or web. Response rates remain high, averaging 69.8 per cent over the last three years – a total of 26,903 (72.4 per cent) of our people completed the Q12® survey in 2009 up from 66.4 per cent in 2008.
We ask staff to score how strongly they agree or disagree with 12 statements and then send line managers a scorecard containing their team’s results and the organisation’s overall score (or grand mean). Line managers use the results to form a framework for discussion within their team, create the action plans to focus on ways to further build engagement. Teams can benchmark themselves with others in the Company, as well as against other businesses.
We use the results of the Q12® survey as a key measure of business performance. Our long-term aspiration is to score within the top 25 per cent of the overall Gallup ® database (comprising the scores of all 504 participating organisations). Since we began ® in 2002, our engagement score has increased by 16.8 per cent, which is
great progress but falls short of our 2009 target of achieving a grand mean score of 4.21.