An Award Winning Campaign

In 2007, Network Rail's Safety 365 campaign won a prestigious ‘Gold' in the Internal Communications category of the Design Business Association (DBA) Design Effectiveness Awards.
The judges acknowledged the great effort the campaign has made to spread various safety messages, including those relating to infectious diseases, drugs and alcohol, summer sun, driving and slips, and trips and falls campaigns, as well as the use of the safety trucks.
Julian Lindfield, director of safety and compliance, said: “This is a great celebration of three years work on the campaign and a marvellous example of teamwork across functions and with contractors, trades unions and our supplier Aqueduct, who helped us to create the kinds of exciting media that has captured the attention of our people and, in this instance, the awards panel.”
The DBA promotes professional excellence through partnerships between commerce and the design industry to champion effective design which improves the quality of people's lives… in this case, the effect of the materials in reducing accidents.
Safety 365
Network Rail takes a creative and innovative approach to communicating safety issues.
