• Safety 365

  • We take a creative and innovative approach to communicating safety issues.Safety 365 

    Safety 365 is a national communications programme built on the philosophy of keeping anyone who works on or around the railway safe and healthy every minute of every day of the year.

    The strategy uses a structured framework of campaigns to deliver clear, evocative messages addressing health and safety risks, personal protective equipment issues, manual handling, infectious diseases, working at heights, drugs and alcohol, safe driving and safety critical communications, to name but a few.  

    It’s also using new ways to reach people. From 60ft fluorescent training trucks and thought-provoking films to creatively designed posters and information booklets, the programme is helping to show Network Rail’s commitment to safety. 

    And it’s getting results. Workforce accident figures have reduced significantly, while formal research, informal feedback and the growing interest in Safety 365 from outside Network Rail all demonstrate the success of the campaign.

  • An award winning campaign

    Safety CampaignIn 2007, our Safety 365 campaign won a prestigious ‘Gold' in the Internal Communications

    Category of the Design Business Association's Design Effectiveness Awards.


    The judges acknowledged the great effort the campaign has made to spread safety messages, including those relating to infectious disease, drugs and alcohol, summer sun, driving, and the slips, trips & falls campaign, as well as the use of the safety trucks.

    Julian Lindfield, director of safety and compliance, said: “This is a great celebration of three years work on the campaign and a marvellous example of teamwork across functions and with contractors, trades unions and our supplier, Aqueduct, who helped us to create the kinds of exciting media that has captured the attention of our people and, in this instance, the awards panel.”

    The DBA promotes professional excellence through partnerships between commerce and the design industry to champion effective design which improves the quality of people's lives - in this case, the effect of the materials in reducing accidents.